Navigating Plant-based Meat Analogues: A Review of Challenges and Strategies for Consumer Acceptance
Aaliya Tahseen *
Department of Livestock Products Technology, College of Veterinary and Animal Sciences, Kerala Veterinary and Animal Science University, Mannuthy, Thrissur-680651, India.
Muthukumar Muthupalani
National Meat Research Institute, Chengicherla, P.B. No. 19, Uppal Post, Hyderabad, Telangana, 500092, India.
Sathu. T
College of Veterinary and Animal Sciences, Kerala Veterinary and Animal Science University, Mannuthy, Thrissur-680651, India.
Vasudevan. V. N
College of Veterinary and Animal Sciences, Kerala Veterinary and Animal Science University, Mannuthy, Thrissur-680651, India.
Irshad. A
College of Veterinary and Animal Sciences, Kerala Veterinary and Animal Science University, Mannuthy, Thrissur-680651, India.
Preethy John
College of Veterinary and Animal Sciences, Kerala Veterinary and Animal Science University, Mannuthy, Thrissur-680651, India.
*Author to whom correspondence should be addressed.
Abstract
The emergence of plant-based meat analogues (PBMA) offers a promising pathway to address the environmental and health challenges associated with traditional meat consumption. However, the transition from meat to PBMA faces significant hurdles in gaining consumer acceptance. This comprehensive review examines the challenges and strategies essential for the success of PBMA in the consumer market. Consumer attitudes towards PBMA are influenced by factors such as texture, taste, education, income, and social influence. The majority of consumers, particularly non-vegetarians, remain reluctant to fully embrace PBMA, highlighting the need for PBMA products to closely resemble traditional meat in sensory attributes. Education and awareness campaigns are critical in familiarizing consumers with PBMA's potential health and environmental benefits. Furthermore, product development should encompass consumer preferences and convenience-related aspects, while efforts to gradually reduce global meat consumption are essential. The global shift towards reduced meat consumption, driven by health consciousness and environmental concerns, presents an opportunity for PBMA. Targeting non-meat eaters, higher-income groups, the younger demographic, and educated individuals can foster greater acceptance. Overall, aligning product quality, consumer education, and innovation is pivotal for bridging the gap between consumer preferences and PBMA offerings.
The present review employs a methodology that includes a thorough literature review on PBMA. In particular, this paper provides basic information about PBMA, global market, summary of research papers, nutritional facts, challenges and consumer attitude towards PBMA. The alignment of product quality, consumer education, and innovation in PBMA development will be pivotal in realizing the potential benefits of PBMA for both human health and the environment. By addressing the complexities of consumer attitudes and preferences, the PBMA industry can play a substantial role in the global shift toward more sustainable and nutritious dietary choices.
Keywords: Plant-based meat analogues, consumer attitude, consumer acceptance, nutrition, challenges, safety